Campaign | "EnterD9"
This campaign was made possible by a long-term research initiative I'd been spearheading.
A school's results are measured by the success of its graduates. When District 9, which was written and directed by a VFS graduate and also featured many more alumni behind the scenes, hit theatres in 2009, it was important that we tell a bigger, longer-lasting story.
The campaign incorporated blog stories, video interviews, print advertising, postcards, and tons more.
Microsite highlighting the variety of content we created and assembled. Check it out at 
Print advertising campaign in local newspapers and industry publications.
Postcards handed out at participating theatres prior to screenings of the film.
An entire issue of the bimonthly VFS magazine devoted to the film.
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